This explains how the blue black white gold dress illusion was possible. But it doesn't explain why some people saw it one way and some saw it the other, and no one seemed to see It's official: The Dress is blue and black The Science Behind the Black and Blue (or White and Gold) Dress The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times Decision Making Biases in Group: Is the Dress White and Gold or Blue and Black? Applied Social Psychology (ASP) The Pennsylvania State University TheDress is now available in white and gold and you can bid on it (for a good cause)! FASHION Magazine